12 September, 2017 / Information
1. Purchase through mobile phones
Companies have been working hard to improve the experience of buying and browsing a website through a mobile phone. Although it is estimated that in 2016 half of the people who logged in on websites did so through a mobile phone, only a third of online purchases were made through a Smartphone. The problem is that consumers still do not trust the security and privacy of mobile phones when it comes to introducing credit card numbers or personal data. In addition to the lack of security and privacy, there are web pages that do not respond and have difficulty loading on mobile phone platforms.
2. A new approach to physical stores
Stores that were once essential for the success of a company have adopted a new definition. Stores with covered in inventory take a step back to let stores occupy their space with digital exhibitions and smart fitting rooms. The place where clothing was previously exposed is used for storage and for logistical operations. The idea is also to take advantage of the physical stores to promote the social networks of the brand and ask for the consumer’s personal details and thus increase the marketing strategy.
3. Digital Storytelling
This is a technique that companies (especially in the fashion industry) are introducing more and more into their marketing strategy. Whether it’s through a video, a blog post or a caption, brands choose digital stroytelling to empathize with their customers. The so-called influencers (people with a high number of followers in online platforms) also make a contribution to digital storytelling giving credibility to the product. This technique will also improve the SEO and online traffic of the brand.
These are three of the main and most important trends we have seen in eCommerce so far this year. It is predicted that in addition to these three, more techniques will develop over time to deal with an online market that is constantly growing.